The Vision

"Like stones rolling down a hill, fair ideas reach their objective despite all obstacles and barriers. It may be possible to speed or hinder them, but impossible to stop them."
- Jose Marti, Statesman, Poet, Visionary and Cuban Revolutionary

Visions of the Soul de Cuba Cafe concept first came to Jesus Puerto in the mid-1980's while attending college in Ybor City, Florida. Just outside of Tampa, Ybor City is rich with a history of pioneering Cuban, Italian and Spanish immigrants and is where Jesus' great-grandfather, Santiago Gonzalez of Guanabacoa, Cuba, first settled his family in 1898. Cubans had begun immigrating to Ybor City as a result of the flourishing cigar industry. Many of the Cubans of African and indigenous decent, including the Gonzalez family, brought with them traditional methods of preparing food and traditional ideas regarding spirituality.

It was after his 1991 layoff in the wake of Eastern Airlines' collapse that Jesus decided to invest in his vision by enrolling in a two-year restaurant management course.

Jesus Puerto"Let go and let God, Allah, Buddah, Obbatala or whoever is in charge... 'cause it surely ain't me..."
- Jesus Puerto, Founder, Soul de Cuba Cafe

On Easter weekend 1993, Jesus was diagnosed with spinal meningitis. Doctors gave him a few hours to live and advised his family that the slight chance of survival would come at a cost -- loss of sight or hearing, or even mental impairment. In what doctors described as "without scientific explanation," "a miracle" and "lucky," Jesus survived and recovered without complications. In the Afro-Cuban tradition of spirituality practitioners believe the duties of miraculous healing are taken on by the Orisha (Angel), Babalu Aye. While in recovery, realizing his tremendous fortune, Jesus made a promise to dedicate his life to service and human enhancement. Though at first it wasn't clear how, his will and perseverance helped to enlighten his journey.

Since, Jesus has served as a Peace Corps Volunteer, a United Nations Volunteer, and as a Charter Board Member and Executive Director of Habitat for Humanity in Western Samoa. He also worked in the Peace Corps headquarters in Washington, D.C. where he served as country officer for Peace Corps programs in the Caribbean and Central America. Before opening the first Soul de Cuba Cafe he was recruited to work in New Haven, Connecticut by Paul Newman's Association of Hole in the Wall Camps to develop and support programs and activities in Thailand, Southern Africa and Japan.

"Make of your life a bell that rings or a furrow in which the glowing trees of ideas flow and bear fruit."
- Nicholas Guillen, Afo-Cuban Poet

In the summer of 2004, Jesus led the development of the first Soul de Cuba Cafe in New Haven, Connecticut. Two years later, in July of 2006, Jesus opened Soul de Cuba Cafe in Honolulu, Hawaii and launched Soul de Cuba Specialty Foods. Soul de Cuba Specialty Foods is the first ever nationally-distributed Cuban food product line. In 2010, Jesus expanded his exciting restaurant concept to include franchising. As an owner-operator of a Soul de Cuba Cafe franchise, you'll rely on our established business system.


The Soul de Cuba Cafe concept is rooted in the idea of promoting and preserving Afro-Cuban culture through sharing traditional Cuban and African food and art. The concept begins in a cozy dining-room setting that incorporates Cuban memorabilia, family photos, and Afro-Cuban religious artwork displayed over soft, earth toned painted walls. The ambiance is enhanced by the infusion of Cuban Salsa, Boleros, and Son music as well as traditional Yoruba Rhythms and African and American Jazz.

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